If you're in town for the 30th Annual Paso Roble's Wine Festival, be sure to stop by "The Cottage"  -- a chique little boutique on Pine Street and check out the First Crush award-winning Wine Fest window display!!  In First Crush's innaugeral attempt at this long-standing tradition, we took 2nd Place.

Each year, in celebration of Wine Fest, Paso Robles Wine Country Alliance along with the Paso Robles Downtown Association pair wineries with windows of downtown merchants. This year's theme was "Diamonds & Pears."  More than 30 wineries and merchants participated.  They are given a theme are charged with the task of tying the wine, the window and the theme together.  The winning windows are determined by Originality, Wine Festival Theme and the Best Use of the Window.

"The Cottage is located on Pine Street between 13th & 14th Streets. Based on the beautiful jewelry and decor at the Cottage and our First Crush wine names -- Puppy Love, Soul Mate, French Kiss, Promiscuous and Tickled Pink, owners Becky Zelinski (First Crush) and Sandy (The Cottage) -- decided to play up the "love and romance theme" with pictures adolescents exerpiencing their First Crush!

And as always, we're in good company!!  First Place went to Adelaida Cellars with Earth Tones and Third Place went to Wild Coyote Winery with Fenomenal Tapas Bar.

So take a stroll downtown this weekend and Come to My Window!! After that, be sure to come out the winery to taste some of great First Crush wines.  First Crush will be open Wine Festival Weekend, Friday-Sunday from 11 a.m. - 5 p.m. with FREE wine and cheese and wine and chocolate pairings, Olea Farms Olive Oil Tasting.  You can also get a sneak-preview of our 2010 wines with a a barrel sample.

And don't forget the first Friday Fete -- an Awesome Threesome with First Crush, Silver Horse & Tassajara Cellars - Friday, May 18 from 5 p.m. - 8 p.m.  $10 gets you tastes from all three wineries, a Souvenir glass and live music.  Wines will be for sale by the glass and bottle.  You can purchase yummy wood-fired pizzas prepared by Chefs Steve Kroener and Craig Reed are also available or bring your own picnic supper.

Hope to see you this weekend!!