Savoring the Central Coast

On September 29, First Crush Savored the Central Coast with Sunset wine editor, Sara Schneider and a group of eager new Crush-tomers. After a sipping and picking about a 700 lbs. of Silver Horse Vineyard Syrah, the fun-loving group enjoyed a fabulous lunch prepared by Chef Julie Simon of Thomas Hill Organics paired with the wines of Chamisal Vineyards. Great wine and food, set to the melodious tunes by the Belmores and beautiful panoramic views from the Silver Horse Vineyard made for a fabulous day.

The First Crush "Berry-to-Bottle" tour was one of the tours featured as part of Sunset's Savor the Central Coast hosted by the San Luis Obispo County Visitors' Bureau. It was an abbreviated version of the Crush Encounters only available from First Crush in the beautiful Paso Robles wine region. Savor is a three-day event that highlights the best of the best of the Central Coast giving guests a chance to taste wines, visit attractions, enjoy farm and agriculture tours and much more.

First Crush enjoyed being a part of this fabulous event and having a chance to showcase its fabulous, fun and educational hands-on winemaking experiences. There's no other wine experiences like the First Crush available anywhere else. For the fall 2011 season, there are two remaining Crush Encounter winemaking weekends. They include Oct. 15 at the Cass Vineyard & Winery and Oct. 22 at Pomar Junction Vineyard & Winery.

Harvest is finally underway in Paso Robles. Things have been getting off to a slow start and yields are low, but spirits are high. Regardless of the trials and tribulations, harvest is by far the most beautiful and exciting time in wine country. And only First Crush puts you up front and center in all of action with our hands-on, educational, fun and fantastic Crush Encounters!

So what are you waiting for? There's still time to come to the beautiful Paso Robles wine region this fall to LEARN, SEE and DO a real wine grape crush! There's nothing else like it anywhere else, and it only happens once a year, and it's only available from First Crush! If you register by this Friday, Oct. 7 for either of your remaining Crush Encounters, you can bring a friend for half off. (See website for details.)

If Vines Could Talk...

They'd tell you they've had a really tough year! Due to the late spring frost, many growers and winemakers are seeing less than 50% of their normal yield come in from the field, and due to an unseasonably cool summer, it's coming in later. Growers are hoping that the lower yields will be compensated by higher quality, and increased fruit prices in 2011. Bulk wine supply has definitely dwindled with 2009 Paso Robles Cabernet Sauvignon vanishing faster than Houdini. And with slim pickin's this season, I think growers are right to be optimistic about 2012.

For First Crush, harvest is nearly half over. With three successful Crush Encounters under our belt, we head into the home stretch. So far, the weather and the grapes have been beautiful, and our Crush-tomers have all had a great time.
We have two Crush Encounters left: one at Cass Vineyard & Winery on Oct. 15 and one at Pomar Junction Vineyard & Winery on Oct. 22. Don't miss these last two opportunity to enjoy a fun and fabulous Harvest and Wine Grape Crush in Paso Robles this fall.

Don't be Crushed

Despite the woes in the field, things are still busy in the winery. We are fermenting our first-ever First Crush Syrah Rose, which was harvested with loving hands by our Crush-tomers on September 24 from the Silver Horse Vineyards. The Rose is coming along nicely and has almost finished its primary fermentation. Our Savor Crush-tomers and Calypso Crush-tomers harvested Syrah on September 29 and 30, and it too is making its magical transformation from berry to world-class wine.

Savoring the Central Coast

On September 29, First Crush Savored the Central Coast with Sunset wine editor, Sara Schneider and a group of eager new Crush-tomers. After a sipping and picking about a 700 lbs. of Silver Horse Vineyard Syrah, the fun-loving group enjoyed a fabulous lunch prepared by Chef Julie Simon of Thomas Hill Organics paired with the wines of Chamisal Vineyards. Great wine and food, set to the melodious tunes by the Belmores and beautiful panoramic views from the Silver Horse Vineyard made for a fabulous day.

Harvest Wine Weekend

There's a lot happening in Paso Robles in October, and the Harvest Wine Weekend is one way to check in on some of the action. It's three days of tasting, touring, wining and dining. Wineries all over the region invite you to visit Paso Robles and host parties, dinners and more.

First Crush is no exception. We've teamed up with Pomar Junction Vineyard & Winery to offer you three great days of winemaking fun. You can experience it in one or two days, and are invited to kick off your weekend FREE OF CHARGE at the Pomar Junction Train Wreck, Friday, Oct. 21 from 5 p.m. – dusk when you register for a one or two-day Crush Encounter. You'll enjoy VIP treatment at the TrainWreck, see and learn how wine is made with First Crush and Pomar Junction on Friday, and then get to bottle wine to take home on Sunday.

For a limited time, you can enjoy all of this for as little as $175/pp. A full day of wine making education, great food, music and fun for about the price of ONE winemaker dinner.
For details and information about everything going on Harvest Wine Weekend, visit pasowine.com.

Come celebrate Wild West Wine Fest this weekend with the Silver Horse Gang – First Crush, Silver Horse & Tassjara Cellars. All three wineries will be circling the wagons to bring you lots of good ol’-fashioned fun.  Both at the park and out at the ranch, you can kick up your heels or just kick back with good food, great wine, winemaking activities, vineyard tours, live music and barrel samples.

Be on the lookout for Jessica, Ashley and Jennifer and the Little Pony Gang pouring at the park. All three wineries will be pouring together in the Silver Horse booth located near the entrance at the corner of Pine & 11th Streets. This pretty posse and their friends will be arresting the tastebuds of the good, the bad and the ugly with our great tasting wines. But don’t get out of line, or you might just find yourself locked up in the Wine Jail. If you’re really lucky, you could get deputized.

First Crush will be introducing its 2010 Spring Fling Chardonnay and we have cowboy beads and badges for all you city slickers, country folk and local yokels. You can also get yourself a Tassajara tattoo.

If the park isn’t your scene, blaze your trail out to the Silver Horse ranch Friday, Saturday or Sunday where we’ll also be rustling up some fun. It’s a great place to kick off your wine fest with a leisurely lunch before heading to the park on Saturday or winding it down on Sunday.  This weekend just also happens to be Sunday Funday, so the good times won’t end until 7 pm on Sunday. (For the rest of the story, click the read more button below...)

The new First Crush wine workshop is now open at the Silver Horse Winery. If you’ve never made a trip out the winery, you should do so. We’re a bit off of the beaten path but worth the scenic drive. Due to our country location, the area can sometimes get a little wet and muddy during the winter months forcing us to keep the doors shut.

For the month of January and February, the workshop will be open for pre-scheduled and private events.  Our scheduled events are listed on our online Calendar. Beginning in March, we’ll be open every weekend and by appointment throughout the week. The First Crush wine workshop is the perfect place for group events and tours, and we’ll take groups as small as four for blending workshops and tasting classes so give us a call at (877-82-CRUSH) to schedule yours.

Happy New Year!  It’s hard to believe we already have another vintage under our belt.

We’re looking forward to an exciting year at First Crush. We have a lot of new and unique events, classes and tours planned for 2011. We will also be switching to a monthly enewsletter format so be sure to read The Pressing News to keep up to date with First Crush events and promotions, as well as updates on what’s happening locally and in the winery. The newsletter will feature stories about our Crush Club partners, viticulture and wine tips, and of course our popular Wine Trivia. Watch your emailbox for the all-new Pressing News in February.

During the rest of the month, we’ll send out periodic Pressing Updates when we have something exciting to say, and post pictures and stories on the blog and sharing them on Facebook and Twitter. If you’re not our Friend or Follower, be sure to “like us” and/or follow us to ensure you receive all the latest updates from First Crush!

Do you struggle every year trying to find a special gift for friends and customers? Custom-labeled wine is the solution and First Crush MAKES IT EASY!

At First Crush, there are two ways you can have custom-labeled wines for the holidays. Either one will give you a fabulous, Paso Robles wine – with your name or message on it – to serve with holiday meals or give to your friends, family and customers. There’s no better way to show your friends and customers that you are thinking about them, and they’ll certainly remember you when they’re enjoying your wine.

Option 1: Purchase our pre-bottled premium Paso Robles wines, go to our online label program, choose your label from a wide assortment of templates, create your label and voila! In just a few days, you’ll have your own custom-labeled, Paso Robles wine. You can also provide your own artwork for an additional fee.

We have two pre-made wines for you to choose from: A velvety, traditional 100% 2008 Cabernet Sauvignon, or a bold, flavorful blend of 2008 Cabernet Sauvignon, Merlot, and Syrah. Both of these wines were professionally crafted with the assistance of our winemaker, Steve Kroener of Silver Horse Winery, and have been receiving rave reviews from our customers! Each wine costs $30 per bottle, or $24 for Crush Club members. Also, additional bulk discounts are available.

Option 2: Create your own custom-blended wine. Attend a blending class or schedule your own and create your own custom blend. Create your label online or provide your own artwork, and in less than two weeks, you can have your own custom blended, custom-labeled wine.

We would love to help you create your wine to share with friends and family this holiday season, so give us a call for more information or to schedule your private blending today! Our office numbers is (805) 434-2772, or send us an email inquiry to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sometimes, there’s a lot more going on inside a bottle of wine than you might think. Even if it says “Cabernet Sauvignon” on the front of the bottle, there’s a good chance that the wine you’re about to enjoy has been blended with an entirely different grape altogether, like Cabernet Franc, or maybe some Merlot. But this blending practice isn’t intended to be an act of deception; it’s a way for winemakers to add their own personal touch and flavor to the wines that they help create, by highlighting a particular flavor or characteristic.

Blending wine is where the true art of winemaking comes into play. While every part of the winemaking process, from growing the grapes to filling the bottles, affect the final flavor of a wine, the blending process can be the most influential, and the most fun. This is because blending is actually more of an art than a science.

Do you know the different wine grape varietals that comprise a Meritage blend? Do you know when and why single varietals started appearing on American wine labels? And what’s the real difference between a GSM, SMG, or even a MGS?

You can learn the answers to these questions (and a whole lot more!) when you attend a First Crush blending workshop. Typically, winemakers are the only ones who get to make the wine, but at First Crush, we make it easy for you and your friends to get in on the fun. Our blending classes (newly dubbed “The Art of Blending Wine”) let you be a winemaker for a day, and create a wine tailored to your personal taste. These events are perfect for wine lovers of all wine-knowledge levels. They give you the chance to learn how different varietals affect how blends taste, pick apart the many nuances of a glass of wine, and much more!

This Saturday, Nov. 20 at 11 a.m. will be our last “scheduled” blending class for 2010. Don’t miss your last chance to experience the Art of Blending Wine, create and purchase your own custom blend, and have a blast with First Crush!

If you can’t make it to our blending workshop this Saturday, schedule your own! From now until December 31, blending classes are available by appointment for groups of four or more, Thursday – Monday from 11-5 PM at our new winemaking workshop out at Silver Horse Winery.  Call (805) 434-2772 for more information.

The Art of Blending Wine – Nov. 20, 11 am – 1 pm

Blending wine is truly an art form, and First Crush blending workshops have taken on a new name to reflect what blending is all about. Formerly known as our “Blending Workshop,” the Art of Blending Wine will guide you to a whole new appreciation of wine.

These blending seminars are a fun way to learn about the art of blending wine, sharpen your palate and gain a new understanding of why blending is an important process of making great wines. You’ll also taste some great Paso Robles wines and have the opportunity to purchase your custom blend and create a custom label for your wine that will be made from 100% premium quality Paso Robles wine varietals.

At our newly opened First Crush Wine Workshop, you’ll begin by learning how to evaluate a selection of base wines for aromatics, flavor, texture and aging characteristics. After learning the nuances of each wine, we’ll give you the tools that real winemakers use (graduated cylinders and Erlenmeyer flasks) and let you create several unique blends.

When you’re all finished, you can create your own custom label for your wine using one of First Crush’s beautiful templates, or you can unleash your inner graphic artist, and design your own! Custom wine is an excellent gift for friends, family, and co-workers, and is a big hit at holiday parties and dinner tables.

First Crush makes your custom winemaking experience simple, and fun! Don’t miss it! Includes wine and cheese pairing. (Approx. 2 hours.)

$40/pp, $32 for Crush Club members in advance. $50/pp at the door.  You can register by visiting our online store or by calling (805) 434-2772.

First Crush blending seminars and wine classes make great company or private holiday parties. You and your group can have a great time learning about Paso Robles wine by helping create your own custom blend, or by simply tasting and enjoying some delicious food and wine pairings. The First Crush winemaking workshop is now open, and located behind the tasting room at Silver Horse winery in San Miguel.

First Crush makes celebrating the holidays in style fun, and provides you with an experience you can’t get anywhere else in Paso. Call us at (805) 434-2772 to get the ball rolling on your next holiday event. Also, don’t forget to ask about our special group discounts, and other holiday promotions! You can also register online for our pre-scheduled events by visiting our online store.

This holiday season, don’t give somebody else’s wine to your friends and family, give them your own!

Impress your family, friends, and customers with your own delicious bottle of professionally styled, custom-labeled, Paso Robles wine. In addition to being a unique, and personal holiday gift, your own “private reserve” will be an impressive addition to holiday meals and get-togethers.

By participating in one of First Crush’s exciting blending workshops, you’ll have the opportunity to blend three different varietals of premium Paso Robles wines into a blend perfectly suited to your pallet. Or, if you don’t have time to make it to one of our blending workshops before the holidays, you can purchase bottles of our 2008 Cabernet Sauvignon, or bottles of our delicious blend of Cabernet Sauvignon, Syrah, and Merlot, and then use our online label-making program to make them your own.

Our custom wines start at only $24/bottle. And don’t forget to ask about our case specials and other holiday discounts and promotions!

But hurry – we’re nearly out of our 2008 wines. Call (805) 434-2772 to schedule a private blending session, or to order your custom wine. Also, call for information or to register for our November 20 blending workshop. You can also register online, by visiting our online store.